Lenskart issues an apology

• Nationwide Hindu protest yields results

• New guidelines now permit employees to wear religious symbols

New Delhi – Eyewear retailer Lenskart has issued a formal apology following widespread backlash across the country. The controversy arose after reports that Hindu employees were restricted from wearing religious and cultural symbols, while Muslim employees were allowed to adhere to the symbols of their identity. After facing strong nationwide opposition, the company has now reversed its stance and announced that all employees will be allowed to wear respective religious symbols.

Highlights from the company’s statement on “X”:

To address public concerns, the company has made its policies more transparent. The revised guidelines allow employees to wear faith-related symbols such as bindi, tilak, kumkum, sacred wrist thread, mangalsutra, kada, hijab, and turban. The company expressed sincere regret for any communication that might have caused offense or made individuals feel that their  faith was disrespected. It  added, “this is not what Lenskart stands for, and it never will be.”

Lenskart Apologises After Public Backlash

Following organised protests and outrage from Hindus across the country, Lenskart has issued an apology and revised guidelines now allowing employees to wear religious symbols.

It shows that biased policies change only when challenged… https://t.co/EutjVvi2Rs pic.twitter.com/W8wi4ZoK9z

— Sanatan Prabhat (@SanatanPrabhat) April 20, 2026

We have heard you. Clearly and openly. Over the past few days, our community and customers have spoken – and we have listened.

Today, we are standardizing our In-Store Style Guide and sharing it publicly and transparently: https://t.co/lC8KlLLUZm

These guidelines explicitly and…

— lenskart (@Lenskart_com) April 18, 2026

The statement further noted that Lenskart operates over 2,400 stores run by individuals who work while upholding their beliefs and traditions. It emphasised that the company is Indian in origin and ethos, and that future policies, training, and communication will reflect inclusive values while striving to maintain customers’ trust.

Editorial Perspective

This incident underscores a key lesson, sustained and organized economic boycott can compel institutions to respond and revise their anti-Hindu and pro-religious fanatics policies.