Tremendous response to #NoBindiNoBusiness trend started by devout Hindu Shefali Vaidya on social media

Diwali Advts. showing models without ‘kumkum’ ignore Hindu Scriptures !

Mumbai, 25^th October – Various companies advertise their clothes, ornaments, etc. during the Diwali festival, an auspicious festival of Hindus. However, the models in these advertisements are shown without ‘kumkum’ although applying ‘kumkum’ is a sacred custom in Hindu Dharma. Advertisements made for Hindu festivals are thus ignoring Hindu Scriptures, which is a serious matter. Shefali Vaidya, a famous writer and a devout Hindu activist strongly opposed such an anti-Hindu attitude through social media with the trend of ‘#NoBindiNo Business’, which received a tremendous response.

Shefali Vaidya expressed her displeasure by tweeting photos of advertisements of some companies – ‘PNG (Pu. Na. Gadgil)’ ornaments with a picture of actress Sonali Kulkarni and of other jewellers such as ‘Tanishq’ and ‘PC Chandra’. The serious aspect of these advertisements is none of their models have applied ‘kumkum’ or a sticker bindi on her forehead although it is an auspicious Hindu festival like Diwali.

No Bindi No Business- Do read. How a significant social media trend can change things on ground. Via @NewsBharati https://t.co/eOn2i2KSgE

— Shefali Vaidya. 🇮🇳 (@ShefVaidya) October 22, 2021

Learn to respect Hindu traditions if you want Hindus’ money ! : Ms Shefali Vaidya

You apply ‘kumkum’ or dance leaving your hair open, that is your problem. I have not issued any ‘fatwa’ that all women should apply ‘kumkum’. People issuing ‘fatwas’ are from a different category, but then you justify everything including ‘burqa’ by saying ‘It’s cultural you know’ ! I am, therefore, clearly saying that Diwali is a Hindu festival. If you want Hindus’ money, learn to respect Hindu traditions. In our festivals, you will not see any woman without ‘kumkum’ with a serious face. So, why advertisements should show such things ? It is my hard-earned money and I will decide how to spend it. Many people have expressed similar views; I just made a way to bring out this discontent. About 7 lakh people have seen this hashtag. If even half of these take this issue seriously, these brands will have to change their advertisements. (Congratulations Ms Vaidya for opposing such cultural attacks ! Such Hindus are the true strength of Hindu Dharma. – Editor)