Effect of united opposition by Hindus
New Delhi – The Tata Group-owned Tanishq brand jewellery shop has withdrawn its advertisement after social media protests over its promotion of ‘Love Jihad’.
The hashtag #BoycottTanishq was also trending across social media sites such as Twitter since Monday. However, Tanishq’s move to pull down the advertisement also drew criticism for “caving in” to the “trolls” https://t.co/Vn5iUOOm9x
— The Hindu (@the_hindu) October 13, 2020
The advertisement for this shop was aired on 9th October. It was shown to be a baby water ritual for a pregnant Hindu woman. This Hindu woman was shown as the wife of a Muslim. Hindus had objected to this on Twitter with the hashtag ‘#BoycottTanishq’ trend. The advertisement was withdrawn by the Tata Group because a direct demand for a boycott of the establishment’s products was being made. This advertisement can no longer be seen on the establishment’s ‘YouTube’ channel.
@Tanishqjewelery withdraws its video on YouTube
O’ Hindus, express gratitude at Shrikrushna’s Holy feet for this success !
#BoycottTanishq BIG BREAKING !!!
UNITED MIGHT OF HINDUS…
Has culminated into the deletion of the video that was demeaning Hindus from #YouTube
— Sanatan Prabhat (@sanatanprabhat) October 12, 2020
Finally, #tanishq has rendered an apology to the majority of the country.
However, look at their guileful explanation that shows majority in negative light
They say we take back the ad for security of our employees.
— Sanatan Prabhat (@sanatanprabhat) October 13, 2020