Mumbai / New Delhi – A sharp legal notice has been served to e-commerce giant Amazon India for mocking ancient India’s legendary mathematician and astronomer, Aryabhata, in its latest commercial advertisement. Issued by Supreme Court Advocate Amita Sachdeva, Hindu Janajagruti Samiti (HJS), the notice demands that Amazon tender a public apology to the citizens of India and immediately withdraw the controversial advertisement within 48 hours. The notice warns that failure to comply will result in criminal and civil lawsuits. Meanwhile, public outrage has intensified across the country, with the hashtag #Boycott_Amazon trending massively on social media platforms.
The controversy stems from a promotional campaign for ‘Amazon Now’, which features an actor dressed as Aryabhata depicted as a comedic corporate mascot desperately ‘searching for zero delivery charges.’ The notice states that reducing a revered Saint-Scholar, who gave the world the concept of ‘Zero’ and held India’s scientific banner high globally, to a commercial joke is a deliberate insult to India’s great knowledge-heritage and national pride.
The notice emphasizes that this is not an isolated incident for Amazon. The platform has previously hosted products insulting Hindu Deities which hurt religious sentiments, forcing the company to apologize. Now, Amazon India must publish an unconditional apology on its official social media handles, homepage, and leading national newspapers, along with a written undertaking pledging never to demean national symbols or historical figures in the future.
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