To get God’s grace, one must leave behind his own name (meaning, ego) and take on God’s Name (meaning, chant) !
Importance of chanting : No trace of egoism
When a person is adopted, he has to leave his old name and take on a new one. Any property he is to inherit can be acquired using only his new name.
Similarly, to get God’s grace, one must leave behind his own name (meaning, ego) and take on God’s Name (meaning, chant). One has to get so engrossed in chanting that the self is forgotten and he attains oneness with the ‘Name’
(Ref. : Sanatan’s Holy text – The Teachings of Saint Bhaktaraj Maharaj)